Our Next Educational Meeting

Tuesday, October 30, 2018

Location and Time:

  • North Tahoe Event Center, 8318 North Lake Boulevard, Kings Beach, CA
  • 9:00 a.m. to 12:00 p.m.

Defining and Communicating Your Brand

Every employee in an organization is a key to having a strong brand, and should be recognized as a salesperson, regardless of their actual title. They represent YOU. This session will help you identify your brand voice and how to properly communicate it through all channels.

In this informative and engaging session, attendees will learn how to:

  • Identify your unique brand and voice
  • Create a culture of sales within your organization
  • Effectively communicate your brand internally and externally
  • Coach your team to properly present themselves in any setting

Our Featured Speaker:

Kate Patay
Patay Consulting

Kate Patay, CPCE, is the Chief Strategy Officer of Patay Consulting, a firm designed to help businesses and individuals find their unique brand and voice. She is an international speaker & consultant, SEPA Advisor and Lecturer at The International School of Hospitality in Las Vegas. She’s been a recognized industry professional and influencer for nearly 20 years in many facets of special events, and has served on the boards of numerous industry organizations. She currently speaks for and coaches some of the top leaders and companies in our industry and beyond.

In 2015, Kate was honored with the coveted Pacesetter Award from the Events Industry Council (formerly the CIC) and an Esprit Award from ILEA for her work in the Green Sector of Events. In 2016 she received the Event Solutions Spotlight Award for Innovation and Special Events Magazine named her as one of the Top 20 Under 40. Smart Meetings named her as one of the Top Meeting Professionals of 2017 and a Leading Inspiring Woman in 2018, as well as being awarded the Top 20 Powerful Women Achievement by the Northern Nevada Business Weekly.

Kate is a frequent contributor and speaker for Smart Meetings, IMEX, The Event Manager Blog, NACE, The Special Event, Catersource, The American Rental Association, WIPA, ILEA, Meeting Professionals International, Wedding MBA, ABC, The Event Planners Association and various other conferences, organizations and companies.


To register:

$45.00 for Non-Members
Click Here to Purchase Tickets

TWIG Members can attend for FREE
(Meeting fees are included with a TWIG Membership)
Click Here to Register if you are a TWIG Member

For more information about TWIG membership
Click Here
We close registration several days before the meeting
in order to provide a headcount to the venue and caterer
so please register early if you want to attend.


Thank You to Our Meeting Sponsors: 

Kathy Giebel
Event Center Coordinator
North Tahoe Event Center Logo530-546-7249
[email protected]

Janet Bellas

[email protected]

Sara Kincaid
Senior Account Executive
[email protected]

Liz Essay
Sales Executive
Standard Party Rentals Logo916-248-8758
[email protected]


Ciprian Cojoc
[email protected]


Debbie Jensen
[email protected]


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