Our Next Meeting
Tuesday, June 5, 2018
Location and Time:
- Resort at Squaw Creek, 400 Squaw Creek Road, Olympic Valley, CA
- 9:00 a.m. to 12:00 p.m.
Are You Wasting Half of Your Marketing Dollars?
Setting Up Campaigns for ROI
In the beginning, we all tend to throw spaghetti against the marketing & advertising wall and hope that something sticks. And in the beginning, lots of things seem to work. However, there comes a time in every successful business’ life cycle when things stop working or they plateau and you’re not sure why. This presentation helps savvy event professionals learn how to set up campaigns the right way, and to understand the most important metrics and analytics that will tell them to do more of what works, and less of what doesn’t.
In this illuminating session, attendees will learn:
- How to set up marketing campaigns for success
- How to measure success the right way (the way professional marketers do)
- How to measure ROI for your ad campaigns (it’s not what you think)
- What to measure and how much to spend on your campaigns
Our Featured Speaker:
Christie Osborne calls herself a “Content and Optimization Strategist,” because as the Owner of Mountainside Media, she specializes in developing scalable, measurable marketing strategies for the wedding industry. On a zero-dollar budget, she has catapulted her blog, Mountainside Bride, to the status of a nationally-ranked influencer, with more than 6.1 K Instagram followers and 120,000 page views to her blog each month.
Christie also served as the Director of Interactive Marketing at VisitMammoth, where she oversaw all aspects of digital marketing, including social media marketing, email marketing, PPC and banner advertising, content marketing, and video marketing. She regularly managed hundreds of thousands of dollars in advertising funds and co-managed the million-dollar #NoSmallAdventure campaign.
From her extensive and successful experience, Christie knows what works and what doesn’t for using online marketing to grow your business – no matter how big or small your budget may be!
TWIG Members can attend for FREE
(Meeting fees are included with a TWIG Membership)
Click Here to Register
Unfortunately, we cannot accommodate “Walk-Ins”
so please register if you want to attend.
Thank You to Our Meeting Sponsors:
Special Events Manager
Tuesday, September 11
Tuesday, October 30
Our meetings take place in the morning, typically from 9:00 a.m. to 12:00 noon. More details to follow.
To learn more about what TWIG has been up to, please take a look at our newsletter archive.
- Fall 2016 Newsletter
- Winter 2017 Newsletter
- Spring 2017 Newsletter
- Summer 2017 Newsletter
- Fall 2017 Newsletter
- April 2018 Newsletter