Tahoe Wedding Industry Group Logo - News and Events

Our Next Meeting


Tuesday, June 25, 2024

  • Heavenly Mountain Resort, 3860 Saddle Road, South Lake Tahoe, CA 
  • 10:00 a.m. to 12:30 p.m.  


Elevating Your Marketing with Inclusive Practices


Taking proactive steps to improve your inclusive business practices will elevate your sales and enhance your management team.  Focusing on all shades of diversity: LGBTQ+, Racial Equity, Religious Beliefs, Age and Disability this presentation will expand on the nuanced elements that truly elevate a brand beyond current standard inclusive practices to exceptional performance in the inclusive space. 

This presentation will drill down to the hands-on guest experience and the unique perspective of diverse clients.  Managers will learn sales techniques to fully embrace these clients and help them feel welcomed and included in their venue, resulting in greater revenue and client satisfaction. Venue Managers will learn training techniques to inspire their teams to expand their views of diverse guests, elevate their inclusive practices, and truly understand the importance of every guest interaction.  And frontline team members will learn techniques to elevate the client and guest experience.

Learning objectives include:

  • Knowledge of the expectations and desires of diverse guests and how to identify them.
  • Understanding of the nuanced approach required to support diverse guests and transform them into return customers.
  • Review of brand marketing materials and ideas for enhancement.
  • Action steps for success both internally and externally.


Our Guest Speaker

Cathy O’Connell

CEO /  Creative Director
COJ Events

Cathy is the co-founder of COJ Events, a luxury destination event planning studio and hospitality consultancy group based in Palm Springs, and the newly launched Impact with Cathy O’Connell, a coaching and training program for Event Creatives.

Before founding COJ Events,  Cathy enjoyed a 20-year career as Senior Vice-President of Sales and Marketing for several Silicon Valley corporations, guiding sales and marketing teams through periods of rapid growth and industry transformation.  Cathy’s dynamic keynote presentations and programs have impacted executives and teams from companies including Hewlett Packard, Oracle, Cisco, and Cornish and Carrey, and organizations including the National Association of Catering and Events (NACE), the Council of Communication Managers (CCM), the National Association of Women Business Owners (NAWBO), California Association of Boutique & Breakfast Inns (CABBI), the Hospitality, Sales and Marketing Association International (HSMAI), and the International Facilities Management Organization (IFMA). 

Cathy is also an ordained interfaith minister with a doctorate in theology. She incorporates a heart, mind, and spirit approach to life and work success while sharing her gifts of joy and compassion with all she meets. A self-described hotel junkie, Cathy lives in La Quinta, CA, with her wife, Dorry, and their canine and feline children! 


To purchase non-member tickets for this TWIG meeting, click here.

For more information about membership in TWIG, click here.


Future TWIG Meetings


Wednesday, August 21, 2024 

  •    Schaffer’s Mill, Truckee, CA

Past Newsletters


To learn more about what TWIG has been up to, please take a look at our newsletter archive.