About Swoon
Swoon was created in 2008 and birthed out of a pure love for all things bridal and fashion and the belief that Reno/Tahoe was ready for (and deserved) a modern and cosmopolitan bridal salon. Swoon is for fashion-savvy brides who want style and sophistication in their dress choices and shopping experiences. We focus on building a well-edited, diverse, and downright fabulous collection of designer wedding dresses.
Our gown collection price ranges between $1,500 to $6,000. We show our wedding gowns by appointment only because we believe that finding the right dress takes time and care. A wedding dress is a very personal thing. We want our brides to find a dress that hasn’t been done a million times before. We want our brides to swoon.
Gallery
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On the blog
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The Best of Tahoe Weddings for 2020
In 2020, weddings may have changed, but we made the most out of everything this year gave us. Here’s a look back on some of the best nuptial moments and the incredible…
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Beautiful & Beloved Photography
A husband and wife team, Blanca & Brandon Photography is a Lake Tahoe wedding photographer with a beautiful style and passion for capturing all things love
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Over the Moon at Swoon
Swoon Bridal is Reno/Tahoe’s premiere bridal salon, featuring a carefully curated collection of wedding dresses and accessories from the best bridal designers all over…
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The Impact of COVID-19 on Lake Tahoe Weddings
With the unprecedented COVID-19 pandemic, wedding receptions have come to a screeching halt in Lake Tahoe, save for elopements and some small ceremonies. Members of the…
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