About 25 years ago, the term “Day-Of” Wedding Planner worked its way into reporting by the bridal media, to describe the minimum level of service that Wedding Planners would provide for couples on a limited budget. Unfortunately, this term is very misleading – for reasons which we explain below – but even more unfortunately, it still remains in the vocabulary of some wedding industry professionals today.
To help you understand why this term is inappropriate, let’s think about a possible life experience that is the polar opposite of a blissful wedding day. Suppose you get hit with a lawsuit, so you need to hire an attorney. Would you attempt to save money by telling the attorney to simply show up in court on the “Day Of” your trial?
Just as an attorney cannot effectively represent you without advance preparation before a trial, a Wedding Planner cannot make your wedding day flow smoothly without advance preparation. Any prospective Wedding Planner who tells you they can just be present on the “day of” your wedding is not providing a valuable service.
Of course, it is always an option for couples on a budget to do most of the wedding planning tasks themselves, then hire a Wedding Planner later on. But in order to properly manage and execute a wedding that a couple has spent many months planning, the Wedding Planner should begin work at least 4 weeks before the wedding, and ideally 6 to 8 weeks before. At that time, you will want to have a phone call or face-to-face meeting with your Planner to discuss all the details you have planned, and you should also be willing to relinquish the remaining planning responsibilities to the Planner.
Photo: Kate Pease Photography
Since you are giving the Planner the responsibility to execute your wedding, it is important that you also give them the authority at the same time. So it is strongly recommended that you send an email to all of your service providers (vendors) to introduce the Wedding Planner, and to let the service providers know that from this day forward, the Planner is now their primary contact for your wedding.
One of the first things your Planner should do is review all of your service provider contracts, and read them carefully to understand what products and services will be delivered to you. From these contract documents, the Planner can also generate a list of final payments that you will need to make before the wedding day.
Another important task for your Planner to perform shortly after beginning work is to conduct a site inspection of the ceremony and reception location(s), in order for schematic floor plans to be developed. If you are available to join the Planner for this site inspection, that can be very helpful.
At least three weeks before the wedding, the Planner should begin to develop a very detailed timeline of the entire wedding day. The timeline is a sequential listing of tasks to be completed, describing in detail who is performing the task, what the task is, where the task is being performed, and of course, when the task is being executed. Two weeks before the wedding, the wedding day timeline and floor plans should be emailed to all service providers.
Photo: Tracey Buyce Photography
Another shorter version of the timeline, the Wedding Party Timeline, should also be created by the Wedding Planner. The Wedding Party Timeline lists only those tasks involving members of your wedding party (such as group photos, the ceremony Processional order, and toasts being given). This abbreviated timeline should be emailed to the Wedding Party and immediate family members, also about two weeks before the wedding.
Two or three days before the wedding, the Planner should be calling all of your service providers, to reconfirm they have received the Wedding Day Timeline and Floor Plans, and to discuss their role in executing the wedding day. This is the time for the Planner to practice risk management and to be on top of all the logistics, and tending to the needs of the service partners as a team player.
Lastly, before your big day, your Wedding Planner is also on site to oversee your wedding rehearsal, making sure that everyone in your wedding party understands what they need to do for the ceremony. Then, on the actual “day of” your wedding, the Planner is on duty up to 12 or more hours, ensuring that everything runs according to plan, so that you have a wonderful, memorable celebration.
Photo: Ciprian Photography
So overall, a Planner who provides this service for you is working far longer than just the “Day Of” your wedding. Typically, a Planner who provides the services described above is putting in about 40 to 60 hours of work.
Because of the confusion and inaccuracy associated with the term “Day Of,” there have been some attempts to alter the terminology being used. In 2008, as the Founding President of the Wedding International Professionals Association (WIPA), Tahoe Engaged Publisher Joyce Scardina Becker helped write a White Paper (an authoritative report giving information on an issue) called Debunking the Myth of the “Day Of” Planner. WIPA recommended that the term “Wedding Director” be used, instead.
So, if you are looking for a stellar Wedding Planner who will provide an appropriate level of service for your celebration, Tahoe Engaged sets the standards for the Lake Tahoe Wedding Industry. Our members all belong to the Tahoe Wedding Industry Group (TWIG), whose mission is to “raise industry standards by providing our valued wedding clients with the highest quality of services and products through professional conduct and dedication to our craft.”